Michael joins Siri AB as Business Advisor. Before joining Siri AB, he was engaged as Managing Director of Renesas Electronics Europe and Senior VP in the Renesas Corporation. Michael offers more than 20 years of sustained experience in general management and strategic alignment of globally operating semiconductor business units in automotive and industrial markets. His strong emphasis on business development and its execution in the sales channel, combined with expertise in organisations’ process landscapes and performance of efficiency measures in the context of post-merger integrations, make him a valuable counterpart for any active business discussion. His primary focus in Siri AB is planning and executing business strategies and help businesses grow.